‘The real thing’: the pharmacy of the future
In a world of virtual medicine and data-driven medicine, it is no surprise that a pharmacy is on the rise.
A Pharmacy Online Directory, which is currently in its fifth edition, aims to provide a comprehensive, comprehensive, holistic view of the pharmacy industry, and is the result of a collaboration between the pharmacy, pharmacy supply chain and pharmacist.
The directory includes information on a wide range of pharmacy products, including medicines, prescription medicines, diagnostic and prescription products, health and wellness services and pharmacy services.
It has been developed to enable pharmacy users to better understand the pharmacy market, its products and the processes and services that drive it.
“We wanted to provide the best pharmacy online directory available for pharmacy customers to better engage with the pharmacy world,” said Sarah Kost, senior vice-president and general manager at PharmacyOnlineDirectory.
“While we do not have all the information that we would like to have, we do have a number of trusted suppliers that are providing their expertise and experience to us.”
Pharmacy and health care providers have been quick to adopt the database, which will be used by pharmacy supply chains and pharmacy benefit managers, to better serve their customers.
“It’s exciting for our pharmacy partners to have a database of their own,” said Dr Ravi Singh, managing director at HealthCare.com, a pharmacy benefit management provider.
“The database will enable us to better communicate with the customers and to better inform them about what we are offering and how we can provide them with their medication.”
The pharmacy supply sector is the largest employer in the UK, with the average hourly wage for pharmacists currently at £8.30, which has increased by 8.3 per cent since 2013, according to the latest statistics.
The NHS employs more than 20,000 pharmacists, who are often keystone providers of services such as primary care, prescription drugs and general pharmacy.
The health care sector has also been expanding its pharmacist workforce over the past five years, with more than 500,000 people taking prescription medicines through its NHS-owned pharmacy network.
Pharmacy supply chains are increasingly finding it difficult to compete with the growing use of data-led services such the internet and smartphones, and have been struggling to attract customers as well as retaining them.
The data driven economy has been transforming healthcare and pharmacy.
According to research by consultancy company Deloitte, the number of patients who visited a pharmacy in the past 12 months rose by 23 per cent in the US and up to 32 per cent across Europe.
Pharmacists have been working hard to adapt to the changing landscape and are embracing the digital transformation.
The Pharmacy Association, the industry’s largest trade body, says the growing digital revolution is creating opportunities for pharmacologists to become more connected to their patients and the wider healthcare ecosystem.
“Digital pharmacy is about helping our pharmacy teams and pharmacists to share information and interact in a more efficient and effective way,” said Sharon Roper, PharmacyAwards managing director.
“Our data-based pharmacy strategy enables our pharmacists and staff to connect and collaborate with one another, and provide customers with a more comprehensive view of their pharmacists’ services.”